AD COUNCIL, NUMBERS
integrated campaign
For those living with high blood pressure, they often know their blood pressure number, but they don’t always do anything about it. Ad Council + Arnold teamed up with the American Heart Association and the American Medical Association to shed light on the impact it can have on your life, while delivering a message of hope and action.
This fully integrated campaign spanned across TV, print, out-of-home, social, and radio.
Ad Council's campaign in partnership with American Heart Association and American Medical Association. Let's remind people with high blood pressure that it's not too late to take control of their numbers.
Ad Council's campaign in partnership with American Heart Association and American Medical Association. This video focuses on only stroke. Let's remind people with high blood pressure that it's not too late to take control of their numbers.
Ad Council's campaign in partnership with American Heart Association and American Medical Association. Let's remind people with high blood pressure that it's not too late to take control of their numbers.
We created a video that shows three of our heroes and their high blood pressure number. The videos transition rhythmically between black screens to mimic a heart beat and blood pressure reading.
We created a video featuring one of our heroes with a visible scar from the effects of her high blood pressure. The zoom in on her face allows for us to focus on her, as a human, and then the zoom out answers the headline of how high blood pressure can affect your life. It ends with a message of hope and action so others get their numbers in control before it’s too late.
I didn’t do it alone, I helped deliver a message of hope and action with:
Francois Crabalona, CD
Patrick Durigan, CW