CAPITAL ONE, PRIDE IS POWERFUL
integrated international campaign
Whether you’re a proud member of the LGBTQ+ community or you’re just proud to be an ally - that pride has power.
Let’s use that power and our collective voices to not only celebrate, but to address the work that still needs to be done.
This campaign acts as a rallying cry for not just the LGBTQ+ community, but also for its allies.
It speaks to every friend, parent, coworker, customer and future associate.
Because everyone has the power to create change if they speak up.
Capital One Arena
We knew that taking over the digital screens at the Capital One arena was a unique opportunity. Instead of just recreating the design system, we looked at ways to create an immersive experience for people passing through the metro station. In doing so, we flipped the creative on its head, literally. Giving a feeling of fluttering ribbons and streamers, we wanted the motion to catch the pedestrians attention while feeling more celebratory.
Capital One Cafes
The cafes are a unique opportunity where we have the undivided attention of casual coffee shop customers working in the cafe or even just briefly standing in line to order a coffee. The message needed to be quick but impactful, and legible from a distance, as not all screens are located in the same spot across all of our cafes.
We created collateral for seven Capital One social handles and an entire internal associate campaign.
The Pride is Powerful campaign was translated into French, and used across Canada as well.
I didn’t do it alone, my Pride was Powerful with:
Joe Eiden, CD
Beth Blumer, AD
Anna Jones, AD
Matt Betts, CW
Casey Miller, CW
Hunter Fugate, CW