WAYFAIR, WELCOME TO THE WAYBORHOOD
social shorts
What do you do when an entire new platform is being introduced to the world? You dream up all the fun that’s happening in the neighborhood and run with it.
While on production for TVC for our new platform Welcome to the Wayborhood, we had 10-20 minutes after each set to capture as much content for social as we could. What came from that is 50+ paid social videos and a slew of static carousels and posts.
There’s 40 more videos if you’d like to see more.
Our photographers, Breakfast For Dinner, did an amazing job with the campaign photography too.
I didn’t do it alone, I created fun slices of life in the Wayborhood with:
Michelle Underwood, GCD
Jonica Lister, CW
Emily Duong, AD
Haydyn Goring, CW
Megan Swartzlander, Producer
Cecelia Parrish, GPD